This piece, written in letter format and titled ‘Why I don’t write copy on spec’ originally appeared on www.marketingweb.co.za. But here it is again, for your edification and/or permitted professional use. Enjoy. *** They ask for it often: A quick paragraph. A small logo. Some web design ideas. A photo or two. On spec, so [...]
Because I’m a copywriter, and not a salesperson, I don’t usually include sales articles on this blog. But a large portion of the copy I write is sales copy – specifically, web copy that does some sort of a selling job – and I sell myself. So I agree totally with what Jacques de Villers proposes [...]
This, my Freelancentral column, started with a swinging stable door and you, the horse, escaping into your freelance life. It’s covered different types of clients, the fine line of the call of duty, freelance admin – and a few things in between. But this… This is a story with a moral. Call it an idiom; [...]
My Freelancentral column started with a swinging stable door and the horse escaping into a new freelance life. Its first piece spoke to the different types of clients to look out for; its second examined the client-contractor relationship. This article looks at what should happen between the lines of doing the work; in short, how freelancers can [...]
My ‘Stable Door’ column for Freelancentral began with an open stable door and the freelancer (a.k.a the horse) escaping into an unfettered freelance life. Its first piece addressed the different types of clients to be wary of (the Boss, the Uninformed, the Briefless and the Buddy). For piece #2, I decided to look at the [...]
