Dean Rieck, author of the brilliant ProCopyTips newsletter, today featured my ‘Dear Client‘ piece. I am stoked beyond words. And I think my article is pretty funny. So if you can take a joke and you’re not going to plague me with hate mail or mistakenly think this letter had you in mind (it doesn’t), [...]
You may have heard of Peter Cheales, the man behind Hellopeter. He’s a genius. But he’s also a nice guy. And when I read this message from him, I realised that we like to deal not only with smart people, but also with nice people. This, and what it means for business, is a good [...]
Let’s say the majority of your business comes from word-of-mouth. Good for you! It means that most of your past or current clients like your product or service. So you’re doing something right. But what you’re not doing is any other marketing… So it’s possible that there’s no other way for you to get clients. [...]
This piece, written in letter format and titled ‘Why I don’t write copy on spec’ originally appeared on www.marketingweb.co.za. But here it is again, for your edification and/or permitted professional use. Enjoy. *** They ask for it often: A quick paragraph. A small logo. Some web design ideas. A photo or two. On spec, so [...]
Welcome to the first piece of a two-part article that’s been begging to be written. Part I covers how to ask veteran or ‘expert’ freelancers for advice (while Part II will address how to give it yourself when asked for it, so that everyone’s happy, well informed and clear on the next steps). Enjoy it. [...]
