There’ve been two biggies lately: the Social Media and PR Summit in October 2010 and the Heavy Chefs Johannesburg session in November 2010. My content for both was pretty similar: ‘How to write for engagement with social media audiences’. In short, I looked at keeping messages short and tight, producing content of real measurable value, [...]
Dear Client, A couple of months ago, you briefed me to write you some website copy. Optimised, for Google, but still charismatic. We had a blast working together, because you’re fun and your company does cool stuff and you knew what you wanted – and what you didn’t want. And when you weren’t sure of [...]
This, my Freelancentral column, started with a swinging stable door and you, the horse, escaping into your freelance life. It’s covered different types of clients, the fine line of the call of duty, freelance admin – and a few things in between. But this… This is a story with a moral. Call it an idiom; [...]
So I spent this morning at the Social Media & PR Summit hosted by AMC Conferences at the Southern Sun OR Tambo, and spoke about writing for social media. More specifically, I covered keeping it short and tight, adding value, getting the tone right and handling the critical checking afterwards. I’m planning to write my [...]
Note: The below list is ‘expenditure incurred in the production of income’. It is not exhaustive. Add to it. Overhead expenses Accounting fees Advertising Bank charges Books (research-related) Casual wages Cell phone Client gifts (year-end/referrals) Computer costs Hardware Software Internet IT/computer support Website hosting Consulting fees Depreciation Car Computer Cell phone Printer Etc. Entertainment Insurance [...]
