Because I’m a copywriter, and not a salesperson, I don’t usually include sales articles on this blog. But a large portion of the copy I write is sales copy – specifically, web copy that does some sort of a selling job – and I sell myself. So I agree totally with what Jacques de Villers proposes [...]
I’m sure you’ll agree that some of the things people do via e-mail makes them look deeply stupid. And I’m sure you’ll nod your head sagely when I say that people who attach little photos of kittens to their e-mails should be taken outside and beaten with a mallet (the people, not the kittens). Not [...]
My freelance business, in its current form, has been around for six years now. And for the first three of the six, I chased up on every quote I sent out. I e-mailed, called, sometimes even texted – because I felt I deserved some feedback. Or, at the very least, to know that the prospective [...]
So there I was… Ignoring my pressing web copy deadline and fiddling about on Twitter. (Which is, I’ve realised, the exact opposite of minding your own business.) When I stumbled across a Multi-Re-Tweeted tweet on an article with the intro, ‘One of the worst mistakes copywriters make is to assume their job is about writing’. Sorry, what? [...]
I recently stumbled across a blog post by Laura Spencer, a freelance writer from North Central Texas. In it, she speaks about why she utterly refuses to give up on freelancing – inspiring me to nod my head so vigorously and so often that I’ve linked to her piece below. But first, here’s a taste: [...]
