You may have heard of Peter Cheales, the man behind Hellopeter. He’s a genius. But he’s also a nice guy. And when I read this message from him, I realised that we like to deal not only with smart people, but also with nice people. This, and what it means for business, is a good [...]
Let’s say the majority of your business comes from word-of-mouth. Good for you! It means that most of your past or current clients like your product or service. So you’re doing something right. But what you’re not doing is any other marketing… So it’s possible that there’s no other way for you to get clients. [...]
You know when people write, ‘If you have any enquiries, please do not hesitate…’? It drives me demented. People don’t hesitate. They just click Reply. Email means quick, easy responses. It means rapid turnaround. It means records of who said what, when, to whom. But, no matter how many you get in a day, it [...]
I’ve got some bad news for you. Here it is: The same qualities that make your emails attractive to your audience are also those that make you look like a s.p.a.m.m.e.r. You’ll agree that s.p.a.m is bad. Irritating all the time, time-stealing some of the time, really dangerous a bit of the time. And, to [...]
You may have heard (from others or from me) that, in business writing, it’s a good idea to break up large blocks of text with bulleted or numbered lists. It makes the writing look less like homework, creates bite-size pieces and gives readers ‘visual breathing room’. Lists are also great because readers are inherently lazy and [...]
