My latest Bizcommunity article, entitled ‘Get the most out of your freelance copywriter or editor‘ went live today. It deals with teaching clients how we work and what we need from them, in order to deliver the best job possible. It also provides a short list of questions for the client, to be used by clients in briefing their writers/editors or by freelancers in trying to locate the Holy Grail that is a clear brief. This is what Jo Duxbury of Freelancentral had to say about it:

“Tiffany, you’ve got this spot on… Many clients don’t see the value of getting their copy professionally written or edited, but it truly is a skill and can add so much to your communications. There’s no point spending thousands on beautiful design or a great web site, only to undermine your credibility with text that’s peppered with spelling and grammar mistakes, or copy that’s clunky and difficult to digest. Getting an outsider – a professional writer/editor – to review your copy may also help you spot the little gems in your offering that you perhaps can’t see as you’re too close to your business. At the very least, clients should hire a professional copy editor to ‘sanity check’ and proofread their copy. The Facebook group ‘I judge you when you use poor grammar’ is nearly half a million members strong… that’s pretty telling.”