This piece, written in letter format and titled ‘Why I don’t write copy on spec’ originally appeared on www.marketingweb.co.za. But here it is again, for your edification and/or permitted professional use. Enjoy. *** They ask for it often: A quick paragraph. A small logo. Some web design ideas. A photo or two. On spec, so [...]
Dear Client, A couple of months ago, you briefed me to write you some website copy. Optimised, for Google, but still charismatic. We had a blast working together, because you’re fun and your company does cool stuff and you knew what you wanted – and what you didn’t want. And when you weren’t sure of [...]
Aaaand… it’s up! My latest Bizcommunity article, entitled ‘Get the most out of your freelance copywriter or editor‘ went live today. It deals with teaching clients how we work and what we need from them, in order to deliver the best job possible. It also provides a short list of questions for the client, to [...]
