Dean Rieck, author of the brilliant ProCopyTips newsletter, today featured my ‘Dear Client‘ piece. I am stoked beyond words. And I think my article is pretty funny. So if you can take a joke and you’re not going to plague me with hate mail or mistakenly think this letter had you in mind (it doesn’t), [...]
So there I was… Ignoring my pressing web copy deadline and fiddling about on Twitter. (Which is, I’ve realised, the exact opposite of minding your own business.) When I stumbled across a Multi-Re-Tweeted tweet on an article with the intro, ‘One of the worst mistakes copywriters make is to assume their job is about writing’. Sorry, what? [...]
