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Dear Client, A couple of months ago, you briefed me to write you some website copy. Optimised, for Google, but still charismatic. We had a blast working together, because you’re fun and your company does cool stuff and you knew what you wanted – and what you didn’t want. And when you weren’t sure of [...]

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My ‘Stable Door’ column for Freelancentral began with an open stable door and the freelancer (a.k.a the horse) escaping into an unfettered freelance life. Its first piece addressed the different types of clients to be wary of (the Boss, the Uninformed, the Briefless and the Buddy). For piece #2, I decided to look at the [...]

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