You may have heard (from others or from me) that, in business writing, it’s a good idea to break up large blocks of text with bulleted or numbered lists. It makes the writing look less like homework, creates bite-size pieces and gives readers ‘visual breathing room’. Lists are also great because readers are inherently lazy and [...]
This is a true story: I have a client in the diary business. They design and manufacture custom diaries for their clients. All sorts. Diaries with hard covers, soft covers, gold leaf. Diaries with inspiration and imagery. And they proof their diaries very carefully before printing. But once, we very nearly let 1 500 diaries go [...]
Q: Should all job titles be capitalised? What is the industry norm? A: I love this question! As a rule, job titles are not capitalised when they come after the person’s name. Like this: ‘John Smith was appointed director of the Industrial Business Unit in 2001. Prior to this, he was general manager of a mine in [...]
