There’ve been two biggies lately: the Social Media and PR Summit in October 2010 and the Heavy Chefs Johannesburg session in November 2010. My content for both was pretty similar: ‘How to write for engagement with social media audiences’. In short, I looked at keeping messages short and tight, producing content of real measurable value, [...]
So I spent this morning at the Social Media & PR Summit hosted by AMC Conferences at the Southern Sun OR Tambo, and spoke about writing for social media. More specifically, I covered keeping it short and tight, adding value, getting the tone right and handling the critical checking afterwards. I’m planning to write my [...]
