So I spent this morning at the Social Media & PR Summit hosted by AMC Conferences at the Southern Sun OR Tambo, and spoke about writing for social media. More specifically, I covered keeping it short and tight, adding value, getting the tone right and handling the critical checking afterwards. I’m planning to write my [...]
So there I was… Ignoring my pressing web copy deadline and fiddling about on Twitter. (Which is, I’ve realised, the exact opposite of minding your own business.) When I stumbled across a Multi-Re-Tweeted tweet on an article with the intro, ‘One of the worst mistakes copywriters make is to assume their job is about writing’. Sorry, what? [...]
