This piece, written in letter format and titled ‘Why I don’t write copy on spec’ originally appeared on www.marketingweb.co.za. But here it is again, for your edification and/or permitted professional use. Enjoy. *** They ask for it often: A quick paragraph. A small logo. Some web design ideas. A photo or two. On spec, so [...]
Because I’m a copywriter, and not a salesperson, I don’t usually include sales articles on this blog. But a large portion of the copy I write is sales copy – specifically, web copy that does some sort of a selling job – and I sell myself. So I agree totally with what Jacques de Villers proposes [...]
So there I was… Ignoring my pressing web copy deadline and fiddling about on Twitter. (Which is, I’ve realised, the exact opposite of minding your own business.) When I stumbled across a Multi-Re-Tweeted tweet on an article with the intro, ‘One of the worst mistakes copywriters make is to assume their job is about writing’. Sorry, what? [...]
