Because I’m a copywriter, and not a salesperson, I don’t usually include sales articles on this blog. But a large portion of the copy I write is sales copy – specifically, web copy that does some sort of a selling job – and I sell myself. So I agree totally with what Jacques de Villers proposes [...]
Dear Client, A couple of months ago, you briefed me to write you some website copy. Optimised, for Google, but still charismatic. We had a blast working together, because you’re fun and your company does cool stuff and you knew what you wanted – and what you didn’t want. And when you weren’t sure of [...]
