Business Writing for Print and Web – All you’ve ever needed to know
This course is ideal for all those who spend time writing, regardless of their job description. Whether you have to write letters, e-mails, proposals, reports, or other documents, it’s important to know a) how to get your message heard and b) how to elicit the response you want. This course is about writing to achieve these aims.
It also helps to confirm that some of your gut instincts are right, while addressing writing habits that may have room for improvement. Above all, this course is committed to cleaner, clearer, more concise writing – across all media. Whether you work in a company, run your own business or are starting out, this course contains everything you need to know about powerful, professional business writing.
Business Writing: Course Overview
- Introduction
- Know exactly who you’re speaking to
- Say what you mean
- The fine line on either side of jargon
- Write cleanly, positively and specifically
- Master the art of readability analysis
- Make the correct word choices
- Navigate the punctuation jungle
- Write to meet web readers’ basic needs
- Use 3 writing rules to achieve scannability
- A super formula for e-mails
- The 3 levels of self- and other-editing
- Conclusion
Please note: final course content may deviate from that described above.
