Newsletter Writing: Producing knockout corporate or internal newsletters
Ever had to write a newsletter article, and had no idea where to start? Ever had to edit someone else’s submission, and wanted to fling it out of the nearest window? Ever got into an uncomfortable tussle with a writer over why you took out his apostrophe? If you’re nodding your head, even a little, you’d benefit enormously from this workshop.
It focuses on the building blocks of the successful newsletter and goes from there: enabling you to master the tools and techniques professional newsletter-writers use to get their articles read, their messages delivered and the company’s point across. So if you’re a sub, an editor, a PA, a content manager, a PR practitioner, a corporate communicator or anyone involved in producing a newsletter, this course is for you.
Newsletter Writing: Course Overview
- Introduction
- The latest thinking in internal communication
- Knowing who you’re speaking to
- Understanding reader behaviour
- Using 3 writing rules to achieve scannability
- Heads, captions & readability analysis
- Matching your style with the right ‘corporate style’
- Editing vs re-writing: the fine line
- Understanding & eliminating redundancy
- The dangers of relying on spell-check
- Editorial technique
- Conclusion
Please note: final course content may deviate from that described above.
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