Welcome to the World of Corporate Copywriting for Print…
The place where you can take a message, any message, and make it roar. The place where your client’s wish is your command – and your most bizarre idea is your best one. The place where funky’s good, but flawless and flexible are better. This, the world of corporate copywriting for print, is a constantly shifting one – but there’s nowhere more exciting. And this course is your map. Your guidebook.
Print Copywriting: Course Overview
- Introduction
- An intro to writing with power and getting under readers’ radar
- Putting strategy behind writing
- Tone vs style
- Ego copy vs reader copy
- 7 brand new copywriting crackers
- Creating compelling heads and sub-heads
- Eliminating redundancy and other bad habits
- Some tips and tricks for e-mail and web copy
- Conquering spelling demons and spell-check
- A couple of editorial techniques for writers
- Detailed guide to confused words and expressions
- Working well with graphic designers
- Conclusion
Please note: final course content may deviate from that described above.
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