Web Copywriting Training

Writing killer web copy for e-mails, mailers, e-newsletters and the Internet

Not everyone can do it. Not everyone can do it well. And just because web copywriting and copywriting have one word in common, doesn’t make them the same animal. In truth, they’re two different beasts altogether.

Companies large and small are devoting more and more of their marketing budgets to online channels, especially in the current economic environment. They’re also looking for results. This means that more companies are measuring their conversion rates and insisting that their webpages, emails and e-newsletters be written to maximise sales.

The problem is that web copywriting and print copywriting are not the same thing. Nor is web copywriting simply about long, pitchy sales letters. What companies desperately need is copywriters who can produce informative, well-structured, optimised, search engine-friendly text; in other words, quality content that attracts more real business.

And this is the course you need to do that.

Perhaps you’re writing electronic copy for the first time. Perhaps you’re not a writer, but you’re charged with developing web content for your company. Perhaps you’re wrestling with existing content. Whoever you are, if you write for the web, for e-mails or for any electronic medium, this web writing workshop is for you.

It’ll teach you to write killer web copy that works. You’ll learn how web users read and what they expect, how to re-purpose print copy and how to create short, tight, credible, scannable text. You’ll also master what goes on in the world of difference between print copy and web copy – and how to turn one into the other. Just like that.

Intro to Web Copywriting: Course Overview

  • Introduction
  • What’s all this about SEO (Search Engine Optimisation)?
  • Understanding the true meaning of ‘web copy’
  • Appreciating the difference between print and web
  • Writing to meet web readers’ basic needs
  • Using 3 writing rules to achieve scannability
  • Writing cleanly, positively and specifically
  • Making the most of chunking, keywords and metatags
  • A super formula for writing e-mails that readers read
  • Using formatting tricks to grab and hold readers’ attention
  • Conclusion

Please note: final course content may deviate from that described above.

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